SEO (Search Engine Optimization) is a process that aims to improve the position of a site in the search engine results. The ultimate goal of SEO works is to increase website traffic. Optimization can be internal and external. Internal optimization includes such work as increasing the relevance of pages in accordance with the semantic core. The semantic core is a set of queries that are promoted. The quality of the resource itself is also important: the internal structure of the site, the absence of technical errors, the speed of loading the site, ease of use by users.
External optimization is the mention of a resource on other sites. Previously, this was the main and most important way to improve the position of the site. However, search robots have improved and now this is the most controversial way to optimize. Today, special attention should be paid to the quality of links, otherwise the search engine may doubt your usefulness and send you to a ban. The best result is given by links from trust (the most reliable) thematic sites.
The right method of obtaining links to your resource is to publish quality information that users will share, publish press releases, register in catalogs.
Moreover, in the optimization process, in addition to the above works, it is necessary to perform periodic analysis of competitors' sites.
Website promotion is a long process. It is very difficult to achieve any visible results in a short time. In some cases, it takes a year to get to the top of the search results. Let's write some factors that affect the speed of promotion:
The strategy of increasing the budget, for all its obviousness, is often a failure. At least there is no direct relationship. Therefore, in SEO, the budget must be balanced.
If we compare SEO and contextual advertising, then SEO is cheaper. Therefore, it is worth starting with this one. Use the full potential, and then move on to more expensive online promotion strategies.
by The Editors
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